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Bloomberg: Twitter will stream Thursday night NFL games

Engadget Engadget 5/04/2016 Daniel Cooper
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Twitter is frequently pilloried by investors for not being as successful a social network as Facebook, but that's not really what the site is about. The service is reportedly strengthening its case for being a broadcasting platform instead of a social network after signing a landmark deal with the NFL. According to Bloomberg'sanonymous sources, Twitter has purchased the digital rights that'll enable it to broadcast Thursday night football games online. The news wire's anonymous sources believe that the company won out against other internet giants such as Yahoo, Amazon and Verizon -- while Facebook itself dropped out of the running a week ago.

It's not the first time that Twitter and the NFL have hooked up, although Bloomberg's story seems to imply that the site will broadcast full games for the first time. Previously, the service has been permitted to share short highlight clips from selected games, although the league wasn't too happy about GIFs. It's not clear -- as yet -- how exactly the live streams are going to work, although we'd presume Periscope's live video technology is involved somehow. We've left calls with all of the relevant people and will update this further when they respond.


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