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Building Brand acquires conversational commerce company WaySay

TechCrunch TechCrunch 13/06/2016 Haje Jan Kamps

Ecommerce giant Building Brand announced today that it acquired Waysay, a company specializing in customer engagement tech, including marketing automation, in-app messaging, and other technologies helping big brands engage and communicate with its customers, offering shopping advice and post-transaction support.

You may never have heard of Building Brand; but chances are good you’ve used one of their products; The company is usually behind the scenes, in the shadows, powering the mobile platforms for more than 200 bigger brands, including The Golf Warehouse, RadioShack, Chubbies, and many others.

The Waysay deal is Building Brand’s first ever acquisition. It helps extend the company’s breadth of coverage and services it is able to offer to its rapidly growing list of customers.

“We have a deep partnership with Branding Brand and are looking forward to this next step in evolving our relationship,” said Matt Compton, Co-founder of Waysay. “We anticipate many opportunities for new innovations to emerge from joining teams.”
The exact terms of the deal were not disclosed.

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