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BWF signs exclusive, 8-year commercial deal with Wanda Group

Associated Press Associated Press 30/09/2016

KUALA LUMPUR, Malaysia — The Badminton World Federation has signed an eight-year, exclusive commercial rights deal for all of its major events including Sudirman Cup, Thomas and Uber Cup Finals, world championships and a revamped BWF super series.

The BWF announced the deal Friday with the Wanda Group, run by China's richest man Wang Jianlin, encompassing media, marketing, digital and gambling rights between from 2018 to 2025.

In a statement, BWF president Poul-Erik Hoyer said the partnership would give the sport new momentum. Financial details of the contract were not released.

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