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China poised to become Zespri's top market

NZ NewswireNZ Newswire 21/04/2016

Kiwifruit growers anticipate a record season with China poised to become their number one market.

Prime Minister John Key launched the industry's 2016 season in Shanghai on Thursday night and Zespri says it marked a new phase in its China sales strategy.

"China is poised to become Zespri's number one market by volume this season and will account for around one fifth of all our sales," said chief executive Lain Jager.

"We anticipate sales of around 24 million trays in 2016, up about one third from the 18 million trays sold last season."

Zespri is expanding its representation in China to five offices, with staff numbers increasing from 25 to 90 over the next three years.

"Zespri is one of the top fruit brands in the cities where we sell and we'll continue to invest strongly in marketing again this year," Mr Jager said.

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