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Conspiracy theorists say there's a secret Nazi message in this German supermarket's Christmas ad

Mirror Mirror 26/11/2016 Rachel Bishop

© Mirror A German supermarket has been forced to deny its Christmas advert contains hidden pro-Nazi messages. 

Conspiracy theorists are certain Edeka, which is the country's biggest food store, has included common neo-Nazi symbols on car number plates within the ad.

The company has strongly denied deliberately using the signs, which are commonly used by white supremacists to covertly identify themselves to each other.

The first nod towards the far-right is allegedly featured in the number plate of a Volvo, which reads "MU SS 420."

420 is a well-known Nazi code which is commonly used throughout extreme right wing groups in America, because it represents Hitler's birthday - April 20.

Using 'SS' on the plate has also raised eyebrows as the symbol is forbidden in Germany because of its association with the Schutzstaffel.

The Schutzstaffel was a major paramilitary organisation under Adolf Hitler and the National Socialist German Workers' Party.

It doesn't end there though according to conspiracy theorists, who also claim a car in a garage with the licence plate SO LL 3849, features nods towards Nazis.

© Mirror They claim this is down to featuring the number 84 - which is a Nazi abbreviation for the eighth and fourth letters of the alphabet, H and D, which stand for ‘Heil Deutschland’.

And also the numbers 3 and 9, which could be seen as standing for C and I in the alphabet, pointing towards the Christian Identity group, which is a well-known antisemitic religious ideological group.

One person who is certain there’s no way the Nazi symbolism was a coincidence is director of the Federal Agency of Civic Education in Hamburg Sabine Bamberger Stemmann

She told Manager Magazin it was "disarming and implausible" the codes were not put there deliberately as there were so many of them.

And as well as the symbols, she said the advert was also trying to "convey an idyllic world, thereby conveying values that the new right stands for."

However, Edeka strongly denies the association, saying it was all just a coincidence.

Edeka said ‘MU SS in the first number plate was supposed to read muss, or must, because it’s one of the key messages in the advert.

The spokesman continued: "The number plate with ‘MU SS’ is a fantasy number plate, based on the title song in our spot.

"We regret the fact that a wrong impression is created here. This was in no way our intention."

Last year's Christmas ad from Edeka provoked a very different response as it left many people in tears.

Featuring a lonely old man whose family repeatedly make excuses for not visiting at Christmas, the heart-wrenching ad shows him sat at the table through the years, eating a festive meal by himself.

But then his children, all busy in their various jobs, each receive a letter with grave news about their dad.

But there is one final, heart-melting twist as they enter the home.

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