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Crunchyroll's parent creates a streaming service for geeks

Engadget Engadget 15/06/2016 Jon Fingas
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Ellation isn't content to serve geek culture solely through the anime you find on Crunchyroll. It's launching a new streaming service, Vrv, that unites some of the biggest media producers in the field, including Geek & Sundry, Nerdist, Rooster Reeth and Crunchyroll itself. Vrv will have a free ad-backed version, but there will also be an ad-free premium subscription. And no, it's not just aggregating what you'd see on YouTube -- there will be exclusives (such as all of Cartoon Hangover's content), including some that are only available for subscribers.

The Vrv team hasn't nailed down pricing for the service, which gets started in the fall and will initially be available only in the US. However, the big question may be whether or not it'll be unique enough to reel in viewers. It's not as if the target audience is uncomfortable with visiting multiple channels or websites to get its fix, and having a handful of exclusives may not be enough. Remember Vessel and its emphasis on early access to big-name videos? We wouldn't blame you if you didn't. Vrv could help you wade through some of the online clutter, but it may need to generate a lot of must-watch content if it wants to keep you coming back.

Vrv, Crunchyroll

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