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Dropbox Acquires Cloud Photos Startup Loom, Service To Be Shut Down As Users Transferred To Carousel

TechCrunch TechCrunch 18/04/2014 Sarah Perez

Only days after revealing its first dedicated , Dropbox is announcing it has acquired cloud photo storage and sync service , a favorite among iOS users. The company, which currently offers apps for iPhone, iPad, and Mac, as well as an online experience, says it will no longer be enrolling new users, and will work to transition existing customers to Dropbox by May 16th, 2014, at which point Loom will be shut down.

Loom raised $1.3 million in seed funding last fall, from Google Ventures, Tencent, Great Oaks VC, Overbrook Entertainment (Will Smith), Damon Way (founder, DC Shoes), and a few other angel investors.

Terms of the deal were not disclosed.

According to the , users will be able to export data directly to Dropbox with no interruption in service. They will then receive a follow-up email with more details.

In addition, those who choose to switch to Dropbox’s Carousel, will receive the same amount of space that they previous had on Loom on Dropbox. And for those who were paying users at Loom, they’ll receive the same quota on Carousel/Dropbox for free for a year.

Loom co-founder Jan Senderek says the decision was not made lightly, explaining:

We know this is a big deal. This decision was made with great care. We have worked hard on our product and feel that our vision aligns perfectly with Dropbox’s vision for Carousel. Dropbox has invested the past seven years focusing on building a secure home for your files. And now with Carousel comes a home for your photos and videos as well. We share the common goal of crafting a high quality product, always putting users’ needs first. After spending some serious time investigating if this was the right move for us, we realized that Dropbox has solved many problems around scaling infrastructure and at Dropbox the Loom team will be able to focus entirely on building great features with a fantastic user experience. We are enthusiastic about being able to contribute our ground level perspective to help craft a beautiful experience for our users. And at the end of the day, that’s what matters most to us.

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