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England-Hall new Tourism NZ chief

NZ Newswire logoNZ Newswire 19/12/2016 Jonathan Underhill
Tourists aboard a cruise on Lake Wakatipu. © Getty Images Tourists aboard a cruise on Lake Wakatipu.

Stephen England-Hall has resigned as chief executive of Loyalty New Zealand, which analyses the spending habits of consumers who sign up to loyalty schemes, to take the top job at Tourism New Zealand.

He will start the new role at the state-funded tourism marketing body, famed for its 100% Pure New Zealand campaign, in April next year.

England-Hall has been CEO of Loyalty since November 2013, having previously worked in marketing for Syncapse Corp, a New York-based firm that uses social media data to help big brands target customers more accurately.

Prior to that, he spent two years as CEO of Razorfish, a London-based marketing firm that acts as Tourism NZ's global media company.

It has been a year of change for loyalty schemes in New Zealand, with Fly Buys parting company with Air New Zealand's Airports in October after a six-year relationship.

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