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eSports powerhouse Team Liquid picked up by new investor group

Engadget Engadget 27/09/2016 David Lumb
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While 2016 has been a great year for eSports exposure severalchampionships have gotten screen time on ESPN networks it's also been a great year for money. Not only is it estimated to grow to a $500 million industry this annum, but traditional sports conglomerates like the Philadelphia 76ers and German soccer club FC Schalke 04 are buying pro gaming teams outright. But the latest news isn't just another purchase deal. An odd assortment of entertainment and investors created aXiomatic, an ownership group dedicated to scooping up eSports teams, and are starting off by purchasing one of the more famous ones: Team Liquid.

The Netherlands-based pro gaming organization started as a clan on Blizzard's gaming network in 2000, but today, it's a powerhouse with 50 players across 10 teams for League of Legends, Dota 2, StarCraft 2, CS: GO, and others. Current Team Liquid co-CEOs Steve Arhancet and Victor Goossens will keep those positions, and both assured in a blog post that their roles are even more secure now that they are not sole owners.

The ownership group, aXiomatic, is composed of a slew of entertainment and sports executives. These include Mandalay Entertainment CEO Peter Guber, who is co-owner of the Golden State Warriors and Los Angeles Dodgers, as well as Magic Johnson, AOL co-founder Steve Case and entrepreneur Tony Robbins. They hope to build Team Liquid into a major sports entertainment franchise, according to Deadline.


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