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Etsy Acquires Gadget Marketplace Grand St.

TechCrunch TechCrunch 24/04/2014 Sarah Perez

, a service once described as , is now actually a part of Etsy, the companies confirm. The deal was announced today on Grand St.’s official blog and on Etsy’s site (via ) where the craft marketplace explained the two companies’ overlapping vision, saying they both were focused on the way “making was changing,” in a time when shoppers are more interested in “unique and innovative goods.”

Terms of the deal were not disclosed.

Grand St. had previously from First Round Capital, David Tisch, Gary Vaynerchuk, betaworks, Collaborative Fund, MESA+, Quotidian Ventures, and Undercurrent.

The startup, for background, offered a showcase for creative and small-batch technology, with a different product featured on its site every day. The idea was to better curate and highlight the sorts of great products that could otherwise be buried on the wider internet and various crowdfunding sites, by offering products consumers could pre-order or try while still in “beta.”

Below is announcing the deal, more to come:

To everyone in the Grand St. Community –

Today we are announcing that Grand St. has agreed to be acquired by Etsy.

As you may know, Etsy is an amazing company for handmade goods and a true pioneer in both marketplace development and the maker movement. We have always admired them from afar, especially their dedication to craft and their commitment to their B Corp certification.

While this is a big step for us as a company, we plan to change very little about the site and your experience of Grand St. in the near term. We exist to bring you the best in indie electronics from designers and makers all over the world, and we’ll continue to do that at grandst.com. We will continue to launch new features and have a few coming out soon that we think you’ll love.

Simply put: the rise of the individual, small-batch maker is changing product development, production and commerce. The process of making physical goods is shifting as consumers are more interested in unique and personalized products. This leads to a greater variety of products, and a fulfilling path to growth for creators. Etsy knows this and everything they do is designed to welcome this shift and embrace it.

We are very excited to be part of a company with such overlapping values, where we’ll have a chance to accelerate our mission of helping independent makers grow and scale. Thank you for your continued support, we really appreciate it.

XOXO Amanda, Aaron, and Joe

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