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Eyefluence shows us how we’ll be able to navigate screens with our eyes

TechCrunch TechCrunch 9/07/2016 Katie Roof

What if you could control a computer screen with just your eyes? Well that’s the vision of Eyefluence, a Silicon Valley-based startup that is working on technology for hands-free navigation.

The team has been working on prototypes, testing it out with augmented reality glasses equipped with cameras that can assess where you’re looking at any given time. Users can click on icons with a glance.

The super secretive team gave us an early look at their technology, demonstrating in the above video how it could be used for everything from online shopping to texting. (They call it eye-messages, ha).

The technology “moves as fast as you can think,” said Jim Marggraff, founder and CEO. He said that unlike some of the other eye-tracking technology, Eyefluence works “without winking and without waiting.”

It is their emphasis on biomechanics which they think will set them apart. Eyefluence claims they have the first user interface based on the “eye-brain connection.”

Eyefluence is said to be working with big brands to integrate their technology into upcoming products, but they are reluctant to share where or when. “We are working with the major manufacturers of head-mounted display devices,” is all Marggraff could say about the augmented reality and virtual reality integrations.

Marggraff predicts that there will be both consumer and commercial applications. He estimates that there are 40 million “deskless workers” and sees use cases for everything from construction to a hospital operating room.

But some of this may sound familiar to those who heard the early promises of Google Glass, which struggled to gain significant traction. Other smart glasses have debuted with little fanfare.

It is also a competitive landscape. While their technology isn’t quite the same as Eyefluence’s, Vuzix and Tobii are amongst the many companies working on hands-free navigation.

The team has raised over $21 million in fundraising from Intel Capital, Motorola Solutions and others.

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