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Facebook Audience Network Actually Plays Nice With Twitter’s MoPub

TechCrunch TechCrunch 1/05/2014 Josh Constine,Anthony Ha

With today’s announcement of , you might assume that this poses a threat to Twitter’s ad efforts, particularly MoPub, the mobile ad company it acquired last year.

However, instead of competing, the Facebook Audience Network can actually be hooked into the MoPub ad mediation service to let publishers simultaneously run Facebook Audience Network ads along with ones from services like iAd and AdMob. (There are more details about how the Facebook’s network can be integrated with mediation services .)

After the news went out today, Twitter’s Kevin Weil , “Excited to see Facebook’s FAN. Fits naturally w/in @MoPub’s ad network mediation platform and will help make MoPub pubs more $$. More soon!”

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