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Facebook clones Snapchat again with 24-hour “Quick Updates”

ICE Graveyard 21/07/2016 Josh Constine

Poke failed. Slingshot failed. But Facebook is still trying to mimic Snapchat with a new Stories-style feature it’s testing called “Quick Updates”. These 24-hour ephemeral updates are buried in special part of the app, and won’t show up in News Feed or on your profile.

We received these screenshots from our reader Tiffany Zhong of Binary Capital who is one of the users in the test group. We’ve reached out to Facebook about the new feature, but it seems to be in testing with some but definitely not all users.

Facebook may be looking for a way to get people to share more original content about their lives, as it’s reportedly seen a drop in this “personal sharing”. A lot of that sharing has moved to Facebook-owned Instagram, but also to Snapchat as the Facebook News Feed has become overrun with news articles.

Here’s how Facebook Quick Updates work.

First, if you have the feature, you’ll see a Smiley icon in the top right of the app.

Tap that and you’ll get a little tutorial about how the feature works.

You can share old media, shoot something new, or add text.

A privacy tool lets you select exactly who can see your Quick Updates

If someone sends a reply, you’ll be able to view it in the Activity tab.

Personal sharing is critical because it’s not nearly as generic or widely found. There are plenty of ways to discover news articles to read. Facebook wants your irreplaceable photos and life updates that will draw your friends back to the app every day.

We’ll have more on this soon

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