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Facebook from other sites with new Save and Share Chrome Extensions

TechCrunch TechCrunch 28/06/2016 Josh Constine

Facebook colonized the Internet with its Like that sees 10 billion views per day around the web. Now it’s getting a makeover for mobile alongside the launch of two new Save and Share Chrome extensions that let you capture content from any site.

Together, these updates should help fill the News Feed with news stories from around the web, and turn Facebook into a more full-fledged Read-It-Later service that competes with Pocket. By rooting itself deeper into people’s browsing habits, Facebook can ensure its value grows even when you’re elsewhere. And the new buttons should fuel ad targeting while pulling in more content for Facebook to show ads next to within the feed.

Getting More Likable On Mobile

Until now, the Facebook Like button actually lacked the iconic Thumbs Up seen on its site and app. By modernizing the design to switch from the  Facebook “F” to the thumb, Facebook bet people would recognize the button better. 30% of Like button impressions come from mobile where it’s rendered small and could be harder to identify. Testing showed it boosted Liking by 6%, so Facebook is rolling out the new design.

Facebook is also updating the design for the rest of its Share, Send, Follow, Recommend, and Save buttons. They’ll have improved color consistency, use a refined flat button design that fits better with modern mobile operating system styles, and show Like and Share counts inside the button.

Developers can visit’s Facebook’s Like button configurator to select the right size and implementation for them. They won’t necessarily have to do anything, though, as the buttons’ designs will update automatically and are backwards compatible.

Chromed Out

One of the most essential parts of Pocket’s popular Read-It-Later service is its Chrome Extension. By giving you a button you can always hit to instantly save an article, it lets you browse the Internet without worrying if you don’t have time to consume something you discover. The new Facebook Save Chrome Extension will bring the same capability to the Save feature Facebook launched in 2014.

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