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Facebook is reportedly working on 'shoppable' video ads

Engadget Engadget 26/05/2016 Billy Steele
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Facebook already has ways for you to shop using ads and shop pages on the social network. In an effort to prove ads can encourage spending rather than just promoting a brand, the company is reportedly working on "shoppable" video ads. In other words, you'll be able to buy products highlighted by a commercial or some other kind of footage with ease. As The Information explains, you'll be able to tap on a Nike video if you want get more info about a pair of shoes that someone is wearing. If you decided you want to buy them, another tap will send you out to the retailers website.

The Information reports that the new video ads are still in the works, but there are plans to start testing them next month. If the video format sounds familiar, Google Shopping ads show you related products on the pre-roll content ahead of YouTube videos. In that case, clicking the "i" icon displays a list of items alongside pricing and retailer info.

Facebook already has dedicated a dedicated Shop section for business pages and its so-called Canvas feature makes ads a bit more interactive. Messenger chat bots were among the big announcements at this year's F8 event, and some of those will allow you to order food while others provide updates on orders or serve as "gift concierges" to guide your shopping. Facebook is also said to be working on a way for users to save items they see for browsing later. You know, just in case you need to weight your options before committing.

The Information

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