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Facebook Launches Mobile Like Button For Sharing From Apps

TechCrunch TechCrunch 1/05/2014 Frederic Lardinois

Facebook today announced the launch of its mobile ‘Like’ button for sharing from apps. This compliments Facebook’s Like button for the mobile and desktop web. Given the importance of mobile apps for Facebook, it’s a surprise the company didn’t launch this before.

To show this new feature off, Facebook showed the new mobile like button on TechCrunch, which made us very happy.

In addition, Facebook is giving developers a new tool for getting users on the mobile web to install mobile apps. As Facebook product partnerships director Ime Archibong also argued on stage today, people today are coming from the web and FB wants these same people to be able to engage with your mobile app, too. To solve this, FB built a “send to mobile” feature that delivers push notification reminders to users who may want to download an app on their smartphone.

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