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Facebook sees 2 billion searches per day as it chases Twitter chatter

ICE Graveyard 27/07/2016 Josh Constine

Facebook wants to be known as a place to search for mentions of current news in hopes of drawing more public chatter that normally ends up on Twitter. While Facebook stumbled with its natural language Graph Search, it refocused on keywords, and is now seeing 2 billion searches per day, compared to 1.5 billion in October 2015, and 1 billion in September 2012. That’s a 33% climb in just 9 months.

What Mark Zuckerberg said on today’s earnings call was that “A growing way that people use search is to find what people are saying about a topic. People are doing more than 2 billion searches per day.” What wasn’t said but is clearly implied is that it that Facebook thinks you you to talk about things on Facebook because your words will find new audiences thanks to its powerful search engine.

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