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Featherweight chickens earn commission ire

NZ Newswire logoNZ Newswire 6/03/2017

Two Kiwi chicken producers have fallen foul of the Commerce Commission, receiving warnings for overstating the weight of their birds.

Inghams Enterprises and Tegel Foods included stuffing and marinade when writing the weight of their chicken on packaging, a move that was likely misleading, the commission says.

"In our view, consumers were likely to believe the size prominently displayed on the chicken was a representation about the weight of the chicken itself without stuffing and marinade," Commissioner Anna Rawlings said.

In the example of a size 20 chicken, the commission said its information showed stuffed and marinated chicken had a weight range of 1.9kg to 2.1kg displayed.

However, the weight range of the chicken itself was typically a paltry 1.6kg to 1.7kg.

The commission said its investigative feather ruffling had paid off with the Poultry Industry Association of New Zealand agreeing to review its relevant labelling standards.

Inghams and Tegel also indicated they would change their labelling, the commission said.

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