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FirstBuild launches Pique, a faster cold brew coffee maker for the home

TechCrunch TechCrunch 21/04/2016 Sarah Buhr


GE’s gadget invention partner FirstBuild is launching a cold brew coffee maker for the home called Pique.

Coffee has turned from daily routine into somewhat of an art form in the last few years with drip makers, French press, single-serve cups, pour-over and an endless supply of the latest hi-tech machines that will whip up any bean-flavored concoction to your liking.

Note most of what’s out there caters to hot coffee connoisseurs. Cold brew is a fast-growing favorite among coffee drinkers – according to consumer food and beverage site Mintel cold brew sales popped up 115% from 2014 to 2015.

The problem is the cold brew process takes much longer (an average of 12 hours) to make than a steamy cup of joe. The new Pique machine takes the process down to 12 minutes.

FirstBuild hails from Louisville, Kentucky but held a competition for the final coffee maker design from all over the world and plans to use that design in an upcoming Indiegogo campaign to raise funds to get the machine to market.

The company, funded by and in partnership with GE, has taken a similar route to market for many other of its smart home products, including the Paragon induction cooktop, the Opal Nugget ice maker, and the Monogram pizza oven.

FirstBuild doesn’t have a set price for the cold brew machine just yet but says it should be in the higher end range for home coffee making appliances.

TechCrunch got to take a look at Pique in our studios before it hits the market this summer. Check out the video above with FirstBuild’s co-founder Taylor Dawson about his latest invention.

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