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Five Strategies for Using Personal Portfolios to Beat Freelance Competition

The Huffington Post The Huffington Post 2/11/2015 Yatin Khulbe

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Being a freelancer is a tough job with long hours at the desk. If you are a freelancer, you need to showcase your real talent.
Freelancers are always seen hopping from one place to another in search of the right kind of project. They truly live life on the edge.
One month, they are ecstatic about working on different work profiles. The other month, they'll feel depressed by having no work. In order to come out of this stressful journey, freelancers must focus on building a strong portfolio.
Purpose of Personal Portfolio

When the people see your work, they contact you for the services. You can't capture big clients without framing a solid portfolio.
Whenever people visit your site, they always have one question in mind:
Why should they hire you?
As you can't respond them physically, your portfolio must talk for you.
A personal portfolio website is beneficial for every kind of freelancers:
Web designers, developers, sales expert, market researcher, gamer, content writer, mobile developer, SEO expert, creative designers, and many more.
Personal Portfolio is a wonderful platform for self-promotion. By showcasing your skills, you brand yourself online.
Five Things to keep in Mind while making a Personal Portfolio:
1. Show your Unique Selling Proposition (USP)

Your portfolio becomes your digital resume. With the help of a personal portfolio, you can tell why you are different from others.
Ask these questions to measure your USP:
What differentiates your product from its competitors?
Are you selling the product at a competitive price?
Are you coming up with first-ever-product of its kind?
Are you providing the high-quality services with unique offers?
2. Show your Professional angle with Personal Portfolio

Your portfolio becomes the real proof of your hard work. You don't need to prove anything. It marks the beginning of your professional career. You are no longer a job seeker now.
A major shift in your professional life.
By setting up a good portfolio, you don't need to work hard for getting validation from the people.
After earning recognition from different people, you just have to work hard on building trust with other clients.
Sending test samples with your proposal becomes a daunting task for many freelancers. Some clients are very smart. They ask for the test samples and get their work done at a free cost.
With a portfolio, you don't need to send test samples to your new clients. They can easily access the quality of your work by going through your portfolio.
3. Create your own opportunities

In the beginning, freelancer focuses on starting the digital journey by earning from online job boards. There is no harm in joining these boards.
After getting the right amount of exposure and experience, you must focus on building your personal portfolio. You can have a good portfolio by completing the tasks on some job boards.
After doing a satisfactory job, you also get the chance to obtain a positive feedback from the clients.
Now, think about getting a positive feedback on your personal portfolio page.
Awesome feeling, isn't?
You have the full authority on your portfolio. Your personal portfolio becomes your online asset. It becomes easy to attract the potential clients. You create your own opportunities by building your own personal portfolio.
4. Share all the Information

When the readers land on the page, they must have the information of the person behind the site. The more details you give, the more is the chance of creating a strong bond with the clients.
Share your picture with the audience. Your picture generates a high level of trust among the clients. Be open to your audience. Share some weird info about your personal habits. Show off your awards and recognition.
If your work is published on authoritative sites, show it without any hesitation. If you are getting the positive feedback from the big people, flaunt them proudly.
Don't think whether it is a big or small achievement. Tell each and everything.
5. Have a Call To Action Tabs and Social Media Icons

Your portfolio site must have a 'call to action' tab. Most of the time, the readers leave the site with a blank face. After reading the whole page, the clients must know where they should go for using your services.
Let me explain you:
Have a clear message like 'Hire Me", "View my portfolio", or "Request a quote" on your pages. Link it to your contact page.
Highlight your contact information on your portfolio website. Let people know how to contact you.
Keep all the options open.
They can either send you the message through the contact form or contact you directly through the skype chat. Encourage people to connect with you on your social networks.
Social profiles also strengthen the level of trust with your clients.
Conclusion

Your portfolio opens up the professional doors in your life. Don't undervalue your skills. No one can doubt your potential with a good portfolio. In the end, the decision lies in your hands.
You have the power to quote the desired amount of money from your clients. If the amount quoted by client justifies your skills, do the project. Otherwise, leave the project confidently.
What are you waiting for?
In order to beat your freelance competitors, you must set up your personal portfolios.
Are you ready to showcase your real talent?

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