You are using an older browser version. Please use a supported version for the best MSN experience.

Flipboard confirms it will get cut off from Instagram after the feed API ends this month

TechCrunch TechCrunch 25/05/2016 Ingrid Lunden

As Instagram continues to make moves to strengthen its platform with more features to keep users visiting it and staying for longer, Instagram’s decision to kill off its feeds API on June 1 has claimed another victim: Flipboard today confirmed that it will not be able to provide Instagram integration for the majority of its users after May 31.

While Instagram has claimed that feed API usage is relatively small, there are some notable companies that are being affected. In addition to Flipboard, IFTTT has noted that its users’ recipes will also be impacted. Flipboard tells us that between two and three percent of its users have connected Instagram to Flipboard to view feeds or to run in Magazines, but did not say what that worked out to in terms of engagement from its audience.

The bigger picture is the message that this sends out to users that apps like Flipboard, which have positioned themselves as a go-to place for content consumption; or services like IFTTT which let you magically create little apps to execute regular commands, simply are not as universal and convenient as they used to be.

Flipboard says that this change will affect most of its users in a few different ways. For starters, Flipboard users will no longer be able to log into Instagram via Flipboard (which allows users to integrate a number of apps to use them from there to share and repost content). Flipboard also says that Instagram feeds users follow on Flipboard will also no longer show content, “which includes Instagram searches, hashtags and individual accounts.” The Instagram tile will be removed from Flipboard completely on June 30.

It notes that Instagram posts can still get manually flipped into Magazines on Flipboard through the web — specifically via a bookmarklet on the desktop Web — or with “copy link” from within the Instagram app. But they will no longer be able to get “likes” or comments that will show up on Instagram — they will live only on Flipboard. You can of course still just add pictures from any other photo app to Flipboard.

There will be a small exception to all of the above: select top publishers who create Magazines on Flipboard will continue to be able to use Instagram content on their Flipboard. One example, Flipboard tells me, is National Geographic, which owns the copyright on its Instagram posts and has a direct relationship with Facebook’s photo-sharing app.

The moves are part of a bigger move at Instagram to create more services on its own app as it strengthens its platform as a business, and also looks to create an audience of its own that is not just passing through or using its photos elsewhere. This has included plans to add business profiles and contact buttons. And, it seems, possibly an option to pay to boost posts as you do on Facebook itself.

More from TechCrunch

image beaconimage beaconimage beacon