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Get the Lytro Illum at its lowest price ever

Engadget Engadget 7/07/2016 StackCommerce
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A lot can go wrong when you're taking a photo. Your subject blinks, or the shot's out of focus, or you didn't take the lens cap off and now all you have to cherish your memories is a square of black. Artistic? Yes. What you were aiming for? Probably not.

Fortunately, the Lytro Illum Camera is here, and it's designed to eliminate these issues and take your photography to the next level. We've now dropped the price on this cutting-edge device to $349.99, the lowest price on the web.

You may have heard of the Lytro's virtues somewhere, but we'll refresh your memory anyways. While normal cameras capture just the position of light rays, the Lytro Illum captures their direction as well, creating "living pictures" that allow for limitless customization.

No matter what happens during the shot, you can go back and refocus, change perspective, and even view the shot in 3D. This means no more missed shots, no more blurry photos, and certainly no more moments left uncaptured.

For a limited time, you can head over to the GDGT Store and pick up the Lytro Illum for a newly discounted price of $349.99—over 70 percent off its original $1,300 price.

If you want to take your Lytro experience even further, you can alternatively check out the Lytro Illum Camera Bundle . This collection features not only the Illum, but also all the accessories you need to get the most out of it. From a high-end flash that shoots at 8 flashes per second, to a super-fast charger—you'll have the equipment you need to get the right shot every time.

At $549.99— over 60% off its $1,600 retail price —this Illum bundle is just as much a steal as the standalone Illum deal. And if you're serious about elevating your shots, it's definitely worth adding to your photography arsenal.

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