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Google Launches An Instagram Account

TechCrunch TechCrunch 19/05/2014 Jordan Crook
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Instagram is so hot that no one can resist joining in. Not even Google. The search giant, in a (??), has today launched .

So far there is one video post, showing today’s time-sinking Google Doodle. In other words, Google’s first Instagram is kind of, sort of (though not technically) a regram. Come on, Google. Get original!

The company announced the account , and it Instagram already enjoys nearly 5,000 followers.

Consumers follow brands and celebrities to get a window into a more realistic world than the tabloids and endless promotional tweets can offer. Google, for all intents and purposes, is building the future of our world, from projects like driverless cars to Google Glass to smart home implementation.

Plus, Google’s brand perception has changed considerably since launching decades ago. In the late 90′s, Google was the little startup with a big dream, and that little startup has now grown to be the most powerful and influential technology company in the world.

Giving users a window into the company’s mission statement, as it’s played out every day by makers and engineers and futurists, can bring back some of the magic of that grassroots effort at the heart of Google.

It’s also worth noting that Google has seemingly as a true social network play, so there’s relatively less for Google and Facebook to fight over right now.

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