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Google officially ends its Project Ara modular phone initiative

Engadget Engadget 2/09/2016 Jessica Conditt
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Google has shut down its modular smartphone initiative, Project Ara, a spokesperson confirmed to VentureBeat today. This follows an earlier report from Reuters that claimed Google was finished with Project Ara. We've reached out to Google for confirmation and will update this article as the company responds.

The spokesperson didn't offer any details about the shut down, VentureBeat reports, though Reuters said it was "part of a broader push to streamline the company's hardware efforts." A modular design complicates the hardware production process, since Google would not only have to manufacture a bunch of smartphones, but all of the detachable cameras, battery packs, speakers and other accessories that would make each phone unique.

However, Project Ara may live on. Reuters says that Google may still license out Project Ara's technology to other manufacturers.


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