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Google will let you build your wardrobe straight from its searches

Engadget logo Engadget 7/09/2016 Brittany Vincent
© Provided by Engadget

Google is changing the way it's indexing fashion-related content as part of an experiment involving outfits posted by fashion bloggers.

Shop the Look, as it's called, will cull various products from outfit searches so you can purchase pieces of said outfit as seen in the photo. You'll be able to tap through the image and explore what's available in a visually similar manner to the outfit via Shopping ads.

For instance, if you searched for an outfit like "little black dress" or something of that nature, Google would offer up search results from social influencers that match the terms, such as a dress that's linked to an online shop to purchase it.

It's a great move for Google as well as fashion influencers and bloggers who could stand to have their clothing and content seen by even more people across the world. The Shop the Look initiative is being integrated as well with the Shopping campaign, making it even simpler to get the word out there about fashion bloggers' ensembles.

If you're into fashion and want your products to be seen, this might be a great way to go in the future, especially given how often potential clothes buyers tend to search for images of the outfits they want to wear.


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