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Greenpeace's ad misleading: Dairy NZ

NZ Newswire logoNZ Newswire 17/11/2016

Dairy New Zealand has laid a complaint against Greenpeace NZ over its latest adevertising campaign 'Save our Rivers'.

Advertising Standards Authority chief executive, Hilary Souter, confirmed it received the complaint on Wednesday evening, under the grounds that Greenpeace's ad is misleading.

Its website states: "If a complaint is made that an advertisement is misleading or deceptive, it is the responsibility of the Advertiser to provide sufficient information to enable the Complaints Board to assess the accuracy of claims or statements made."

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