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How E-Commerce Can Help Your Business Grow

The Huffington Post The Huffington Post 29/10/2015 Dorit Sasson
ONLINE SCAM © Hocus Focus Studio via Getty Images ONLINE SCAM

The e-commerce space otherwise known as electronic commerce relies heavily on the Internet and various technologies to run many businesses and organizations.
On the surface, an e-commerce platform is just another company's use of technology to sell products or services. Many of these platforms are user-friendly to the buyer - all you have to do is just click and buy.
But the features of an e-commerce platform can help your business grow in profits and credibility. Here's how:
1.Analyze demographic data through web contacts and social media.
Not making enough sales or attracting the right customers? This could be a costly mistake for any start-up or a well-established company, but avoid this by using the analytics feature to understand your buyer. Target communication relevant to your customers.
2.Maximize the marketing.
Many e-commerce sites have built-in marketing systems to help you reach prospective and established customers. Email marketing can be made personal especially for ecommerce websites. Here's the catch: You ramp up sales when you send a more personalized email than a simple transactional one.
3.Customize the shopping experience.
Provide your customers with user-friendly tools that will enliven their shopping experience. Rather than spend hours trying on the right pair of pants, help your buyers find that right pair of pants with customized search tools. Offer them the ability to compare shop and find the product with the right features and price that suits their pocket.
4.Provide readily available information with the right e-commerce platform.
An e-commerce isn't just a shopping experience, but an informative way to help your customers make the right purchase. Whether you're launching a new product or service or helping with existing orders, provide detailed information that limits endless questioning.
5.Operate 24/7.
Your customers might be shopping in New Zealand while your American buyers might be sleeping, and that's the joy of being open 24/7 - you serve everyone all the time. Your online customer service can work around the clock which can substantially increase your profitability especially at peak seasons.
6. Expand your global reach.
With increased visibility and sales, you can reach a target audience all across the globe. Your geographical limits don't have to define your global reach.
7.Go niche.
Niche products can be hard to find, but in creating an e-commerce site, you are also creating a market for your niche and business.
8.Keep more of your profits.
A e-commerce site operates on little or no overhead such as physical space and large numbers of employees needed to run an e-commerce platform. An e-commerce platform already has the automation process built-in including checkout, payments and other operational processes. These lowered costs can then be offered in the form of discounted prices which will keep your customer coming back. Consider also advertising, marketing, organic search engine traffic, pay-per-click, and social media as effective ways to lower your operational costs.

In recent years, e-commerce has become a reliable way to grow your business and reach new customers. Although you will have the learning curve as part of getting used to the new technology, you'll be targeting global customers who will help get your business up and running.

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