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IAB Report: US Internet Ad Revenue Grew To $42.8B In 2013, Overtaking Broadcast TV

TechCrunch TechCrunch 11/04/2014 Anthony Ha

Online ad revenue in the United States grew to $42.8 billion in 2013, according to the Interactive Advertising Bureau’s . That’s up 17 percent from 2012, and it means that for the first time, the total is higher than broadcast TV, which was at $40.1 billion.

“The news that interactive has outperformed broadcast television should come as no surprise,” said IAB President and CEO Randall Rothenberg . “It speaks to the power that digital screens have in reaching and engaging audiences.”

Retail advertisers accounted for 21 percent of spending, followed by financial services (13 percent) and automotive (12 percent).

Breaking things down by ad format, the report says that mobile advertising grew to $7.1 billion, marking its third year of greater-than-100-percent growth (110 percent, in this case). Display ad revenue grew 7 percent to $12.8 billion. Video, which the report counts as part of display, grew 19 percent to $2.8 billion. And search grew 9 percent to $18.4 billion.

The report also includes the IAB’s numbers for the fourth quarter of 2013, which came in at $12.1 billion total, up 17 percent year-over-year.

The Internet Advertising Revenue Report was prepared for the IAB by PricewaterhouseCoopers. You can and .

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