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Ikea makes fan site remove adverts

BBC News BBC News 17/06/2014 BBC

Swedish giant Ikea has made a fan site featuring ideas for customising the firm's furniture remove all adverts.

The founder of said she had been issued with a "cease and desist" letter in March, in which Ikea had said the site's name had infringed upon its intellectual property rights.

An agreement was reached in which IkeaHackers could keep its domain, "without commercial elements".

An Ikea representative said other sites using its name "creates confusion".

Jules Yap, who started IkeaHackers in 2006, wrote in a blogpost: "Needless to say, I am crushed.

"I don't have an issue with them protecting their trademark but I think they could have handled it better.

"I am a person, not a corporation. A blogger who obviously is on their side. Could they not have talked to me like normal people do without issuing a C&D [cease and desist]?"

Ms Yap added that she had agreed to Ikea's demand to remove advertising because she did not have "deep enough pockets to fight a mammoth company in court".

Speaking to the BBC, an Ikea representative said: "We feel a great responsibility to our customers and that they always can trust Ikea... many people want to know what really is connected to Ikea - and what isn´t. And we think that people should have that right.

"When other companies use the Ikea name for economic gain, it creates confusion and rights are lost."

Fans of the site expressed their outrage at the decision, on social media sites.

Don Krypton posted on Google Plus: "This is just... I never would have thought Ikea would do this! You've created a real fan site for that company and they should be thankful."

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