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Influencer marketing startup Captiv8 raises $2M

TechCrunch TechCrunch 20/04/2016 Anthony Ha

Captiv8announced today that it has raised $2 million in seed funding.

Created by the founders of mobile ad exchange Moblix, Captiv8 is one of a number of companies connecting marketers with influencers on social platforms like Instagram and Twitter.

However, the startup says it uses a technology- and data-driven approach, examining things like geography and demographics to predict which influencers could make a big impact for a given brand. In the funding release, Captiv8 co-founder Krishna Subramanian described this as using “predictive data to drive authentic brand engagement.”

Brands using Captiv8 include Johnson&Johnson, Microsoft and Amazon. And Captiv8 says it’s working with more than 125,000 influencers, such as Zach King, Casey Neistat (who’s coming to Disrupt!) and iJustine.

Investors in the seed round include Social Capital, United Talent Agency, Subtraction Capital, Liquid 2 Ventures, Social Starts, Lone Wolf and Jason Calacanis’ Launch Fund.

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