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Instagram adds more video channels to your 'Explore' feed

Engadget Engadget 23/06/2016 Billy Steele
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Back in April, Instagram added a channel feature to the "Explore" feed inside its apps. Those video channels are getting a lot more options today, displaying content based on the topics that interest you most. In fact, there are 23 different categories total, ranging from baking to hair and makeup tips, trick shots, dancing, art, travel and more. The new channels get pretty specific too, as dog lovers can expect dedicated feeds for Pitbulls, for example. Instead of the broad "Videos You Might Like," you'll be greeted with a "Picked For You" feed that fits one of nearly three dozen topics.

Instagram says that the time users are spending watching videos in the app have increased 150 percent in the last 6 months. That's a period that includes the company bumping the time limit for footage to a full minute. These new channels offer a way to cut through the clutter and find posts you'll be interested in quickly and easily. Like the initial "Explore" video channels, these new ones are only available in the US for now, but Instagram says it plans to ship the feature to the rest of the world "soon."

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