You are using an older browser version. Please use a supported version for the best MSN experience.

Kids' cereals still too sugary: Consumer

NZ NewswireNZ Newswire 10/06/2016

Many children's cereals still contain too much sugar, and some are getting worse, Consumer NZ says.

The consumer advice group says that of 50 children's breakfast cereals it looked at, 27 were high in sugar, one - Kellogg's Frosties - comprising more than 40 per cent of the sweetener.

Eleven others were found to have two-and-a-half teaspoons or more in each 30-gram serving.

Consumer chief Sue Chetwin said although overall the amount of sugar had gone down from 27 per cent to 21 per cent since the group's last report in 2013, some companies had gone the other way.

She said six had more sugar than previously and one had increased 30 per cent.

"Manufacturers need to do more to reduce the sugar load in their products," she said.

"Kellogg's Coco Pops Chex and Crispix Honey had 20 per cent more and Home Brand Fruity Rings a whopping 30 per cent more."

But, when it came to sodium, Consumer found nine cereals had 20 per cent less than three years ago and five had dropped their content by more than a third.

The World Health Organisation recommends sugar make up no more than 10 per cent of any person's daily energy intake.

image beaconimage beaconimage beacon