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Love Food Hate Waste campaign launched

NZ NewswireNZ Newswire 30/05/2016

We throw away more than 100,000 tonnes of food every year and the government wants to change that.

Environment Minister Nick Smith says it represents hundreds of millions of wasted dollars and creates methane emissions from landfills.

So he's launched the Love Food Hate Waste campaign.

"It has the potential to not only reduce household costs but to also reduce our annual landfill and its harmful environmental impacts," Dr Smith said.

The government is putting $460,000 into that $1 million project, which will be a partnership between waste industry body WasteMINZ and 59 councils.

The aim is to educate people on ways to reduce the amount of food households send to landfills each year.

It will run for three years and councils will hold local events.

The website will be launched on Wednesday.

"It's not practical to regulate to reduce food waste because there are times when food should be discarded," Dr Smith said.

"This campaign is about changing attitudes and getting people to think about reducing food waste in the same way household recycling has become the norm over the past generation."

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