You are using an older browser version. Please use a supported version for the best MSN experience.

Neill ignores Cadbury anti-boycott warning

NZ Newswire logoNZ Newswire 22/02/2017

<span style="font-size:13px;">Actor Sam Neill says he will urge Kiwis and Australians to boycott Cadbury if the Dunedin factory is closed, but union leaders say that will kill jobs faster.</span> © Danny Moloshok/Invision/AP Actor Sam Neill says he will urge Kiwis and Australians to boycott Cadbury if the Dunedin factory is closed, but union leaders say that will kill jobs faster. Actor Sam Neill has ignored warnings from unions that a boycott of Cadbury could cost workers their jobs sooner, taking to social media to express his anger at their Dunedin factory closure.

Mr Neill, who is from Dunedin, says if Mondelez International presses on with its decision to close the factory, costing 350 jobs, he will urge people to boycott.

"If Cadburys really close their factory in Dunedin, I will ask everyone here and Australia to never sell or buy anything Cadbury ever again," he tweeted.

"When Kraft etc close factories like Cadbury NZ they save, while ripping the guts out of a community and its history."

E tu, the union which represents some of the factory's workers, says boycotting the company will only speed up job losses.

"We don't support boycotts if they threaten jobs," E tu industry co-ordinator Chas Muir said.

Politicians and social media pundits have been laying the boot into Cadbury since the announcement and one Dunedin dairy owner has vowed to boycott its products.

"Some big corporates have no concern for people, history or what country they operate in - all they want is profit and Cadbury's closure is just another example of this," NZ First Winston Peters said last week.

However, Auckland University of Technology marketing expert Professor Roger Marshall says he doubts it will greatly affect the giant chocolate maker's brand.

"Consumers have a pretty short memory on these things, and it won't be long before chocolate lovers don't really care very much," he said.

image beaconimage beaconimage beacon