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Netflix Says It Will Increase Prices For New Members By “One Or Two” Dollars

TechCrunch logo TechCrunch 22/04/2014 Anthony Ha

New Netflix members can expect to see their subscription rates go up in the next few months, according to the company’s most recent (the letter also included , which beat analyst estimates).

The letter says Netflix’s online selection has “greatly improved … since we introduced our streaming plan in 2010 at $7.99 per month” and as a result, “Our current view is to do a one or two dollar increase, depending on the country, later this quarter for new members only.” Existing members will stay at the current price “for a generous time period.” Presumably, not forever.

Earlier this year, the company said it was , adding that it hadn’t settled on anything and that there would be “generous grandfathering” for existing members. Today’s shareholder letter doesn’t mention anything about tiers, but the pricing discussion is vague enough that those tiers could still be part of the plan.

“These changes will enable us to acquire more content and deliver an even better streaming experience,” the company says.

Netflix plan back in 2011, leading to its . At this point, it seems that Netflix has weathered the transition to streaming video pretty well, although it says it still has 6.7 million DVD subscribers.

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