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Netflix signs Vine star Cameron Dallas for new reality show

Engadget Engadget 23/06/2016 Matt Brian
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While you might be aware of Vine, Twitter's six-second social video service, you might not be familiar with its most popular users. With 9.4 million followers and over two billion loops, Cameron Dallas is undoubtedly a Vine star, but he's joining the ever-increasing roster of internet-famous personalities making the jump to TV, having just signed a new reality show deal with Netflix.

Variety reports that the unscripted series will "follow Dallas and his close circle of friends and family as he looks to take his career to the next level." Maybe think of it as the internet equivalent of Keeping Up with the Kardashians. Dallas has already appeared in high-school drama The Outfield alongside Vine celebrity Nash Grier and teen comedy Expelled, which both topped iTunes movie charts following their release.

It's not the first time Netflix has commissioned a new show from an internet video star. In January, the streaming giant signed an eight-show deal with YouTube personality Miranda Sings(played by Colleen Ballinger), which will premiere later this year. Netflix is keen to tap into the massive online followings these social media stars have, luring them away from original content deals with YouTube to boost sign-ups from younger demographics.

Variety

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