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New York's Ice Cream Museum is the coolest

Associated Press logo Associated Press 28/07/2016

Move over, Willy Wonka. A temporary museum dedicated to all things ice cream is treating visitors to edible balloons, a Chocolate Chamber, a "swim" in a pool of faux rainbow sprinkles - and scoops of luscious ice cream.

New York's Museum of Ice Cream is the lifelong fantasy of 24-year-old, co-founder Maryellis Bunn.

The six-room tour begins with a free scoop of ice cream.

At a press preview on Thursday, the treat was topped with fruity cereal, marshmallows and a guava-lime zest.

In the next room, helium-filled, edible balloons produce giggles as visitors' voices are transformed into high-pitched squeaks.

The museum was to open to the public on Friday. Admission is free from 11am to 3pm. After that, it costs $US18 ($A24) per person or $US30 ($A39.97) for two. The museum will close on August 31.

The biggest attraction is a large pool filled with 5000kg confetti-coloured sprinkles.

Visitors can immerse themselves in the fake lolly. Posted rules say: "Make a wish," "dip at your own risk" and "Caution: May cause spontaneous happiness."

Happiness was on the minds of Bunn and her co-creator Manish Vora who frequently asked, "Are you having fun?"

The two launched the project to fulfil Bunn's childhood dream of swimming through a pool of sprinkles. They also enlisted more than 30 artists to create ice cream-themed works of art.

In a nod to Willy Wonka, the Chocolate Chamber is entered through a satiny brown curtain to a musical remix of Pure Imagination. A chocolate fountain, free chocolates, cocoa-bean shards on the floor and an immersive chocolate video can be viewed from the comfort of a large bean bag.

Elsewhere, visitors can suck on a dehydrated Miracle Berry that can alter the sourness of lemon slices atop an ice cream cone into a sweet delight.

The tour ends in TinderLand, a playground featuring an ice-cream scoop seesaw and an ice-cream sandwich swing for two. Visitors also can discover "who they are as a flavour" through an app created with Tinder, said Vora.

And if you aren't completely satiated by the end of the tour, you can savour a different kind of experience across the street at the Whitney Museum of American Art or the nearby High Line.

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