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NFL starts working on a Snapchat Discover channel

Engadget Engadget 12/07/2016 Jon Fingas
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Big-name sports leagues have briefly teamed up with Snapchat before (mainly for Live Stories), but the NFL appears to be in it for the long haul. The football league is hiring a managing editor that would produce content for a Snapchat Discover channel full of animations, articles and videos. The exact nature of the content is under wraps, to no one's surprise. However, it's reasonable to suspect that the NFL would offer the sort of bite-sized content that it does on its website, such as news and game highlights.

The league wouldn't comment to Mashable on the findings, which isn't surprising when work on the channel hasn't really started yet -- assuming it goes forward at all, that is. If the NFL does get to Discover, though, it'll claim a highly coveted spot. Only a handful of companies have any presence on Discover, and they're almost exclusively mainstream media outlets and brands. The NFL would both bring sports to Discover in a big way and beat other leagues (such as the NBA and NHL) that have been jockeying for their own channels.


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