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'No sugary drinks' logo pulled

NZ Newswire logoNZ Newswire 12/10/2016

The logo healthy advocacy group FIZZ wanted to use © Mediaworks The logo healthy advocacy group FIZZ wanted to use New Zealand's first "no sugary drinks" logo has been pulled a day after its launch over complaints the bottle used in it is targeting Coke.

Health advocacy group FIZZ has removed the logo from its website a day after it was unveiled at a symposium in Wellington.

"Following the conference, the logo is undergoing minor changes and will be available in a few days," FIZZ, which is fighting sugar in soft drinks, said on its website

FIZZ founder Dr Gerhard Sundborn told the NZ Herald a complaint from the beverage giant over the bottle in the logo prompted it to act.

"It's not our intention to single out any one beverage company at all," he said.

The Food and Grocery Council had said FIZZ needed to change to logo.

"It's not fair that they're singling out one drink in their campaign," said chief executive Katherine Rich.

"There's no doubt in my mind what that iconic image in the current FIZZ campaign logo is."

FIZZ group member and Auckland University marketing lecturer Dr Bodo Lang devised the logo saying he wanted it to become as widespread as the smokefree logo.

FIZZ, which comprises researchers and doctors who want New Zealand to be free of sugary drinks by 2025, wants a tax and a nationwide school ban on such drinks.

The World Health Organisation on Tuesday called for taxes to be imposed to hike the price of sugary drinks as a way to fight obesity, diabetes and tooth decay.

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