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Nokia's VR camera gets a $15,000 discount

Engadget logo Engadget 18/08/2016 Daniel Cooper
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Nokia's trolley-dash approach to business means that it now makes health gadgets and professional-level VR cameras. The latter arm sells one product, a $60,000 VR camera called Ozo which is bought by studios like Disney and UEFA. In order to gee-up demand and to celebrate launching in China, Nokia is now hacking $15,000 off the asking price for the gear. The first customer to grab the unit in the middle kingdom is LeVR, the surprisingly-named VR arm of Chinese superconglomerate LeEco. From this we can take one of two things: either Nokia overpriced the hardware, or it's so staggeringly popular that everyone (in the industry) wants one.Nokia

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