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Oculus Rift Shares Developer Hardware Sales Data

TechCrunch TechCrunch 14/04/2014 Taylor Buley

Were you to judge success by the response of when nascent virtual reality hardware company , developers didn’t like the deal. But were you to judge success by its actual sales, it may be a different story.

Oculus Rift exclusively tells TechCrunch that it’s sold about 25,000 second-generation “DK2” development kits to developers since the pre-order page went live March 19. It says it sold about 60,000 first-generation “DK1” units over the lifetime of that kit.

“We never expected to sell so many development kits,” wrote a Oculus Rift community manager after a component shortage forced the company to halt sales of the DK1. Sales of the DK2 appear to be outpacing this predecessor, and with the backing of Facebook — a social network giant with deep technology resources but little experience scaling a hardware company — the is that the company will be better-positioned for developer sales success.

It’s hard to contextualize the sales of developer-only hardware, which is a technology development and distribution model that is not emulated by Oculus Rift’s . The company, mostly silent since its acquisition by Facebook, wouldn’t offer comment.

Were it to comment, a spokesperson would expectedly just echo the sober agreement between the company and developers who purchased its DK2 (the author included): that “the current hardware is just a “preview” meant for developers only and “not a consumer product.”

There are presumably higher expectations for a consumer release. Microsoft and Sony said sales of the XBOX One and PS4 devices reached approximately and , respectively, last year.

Oculus Rift is perhaps rightfully careful not to overhype. It slipped on its first expected shipment dates for some DK1 customers that backed the project . Oculus Rift promises to ship the DK2 .

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