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One Hilarious Small Business is Turning Insult Into Income

The Huffington Post logo The Huffington Post 15/03/2016 Amanda Oliver

This election season has been marked by a significant amount of vitriol. Even when someone is not seeking to raise another's ire, in this politically fraught time of social media, everyone seems to have an opinion.
Sherri Paxton, the owner of Apparelized, began making t-shirts supporting both Bernie Sanders and Hillary Clinton (as well as Elizabeth Warren, because, why not?). When she noticed the Bernie shirts selling like hot cakes, like any good businesswoman, she decided to expand her selection and create more.
And that is when the asinine comments started rolling in.
Those who either support other candidates on the right, or misunderstand completely what Bernie stands for, decided to offer their views to her on her Facebook posts and ads.
Paxton said that previously, she would either ignore the comments or delete ones that became too offensive (i.e. crude or degrading language). However, recently, after reaching her limit on the ridiculousness of the remarks made, Paxton decided to respond with some sass and humor.
The results were hilariously epic (and despite the fact these insults towards Paxton were made publicly, and therefore there is no expectation of privacy, I have removed the last names and/or images of the individuals because I'm nice).
From a gentleman that doesn't understand that Bernie's "free stuff" actually does come paid for: 2016-03-12-1457795421-5848026-IMG_9049.jpg © Provided by The Huffington Post 2016-03-12-1457795421-5848026-IMG_9049.jpg To another gentleman who doesn't understand how democratic socialism works:
2016-03-12-1457795447-6143147-IMG_9050.jpg © Provided by The Huffington Post 2016-03-12-1457795447-6143147-IMG_9050.jpg And then there is this Trump supporter who doesn't understand punctuation: 2016-03-12-1457795473-5566253-IMG_9054.jpg © Provided by The Huffington Post 2016-03-12-1457795473-5566253-IMG_9054.jpg However, this one is my personal favorite: 2016-03-12-1457795390-6737266-IMG_9056.jpg © Provided by The Huffington Post 2016-03-12-1457795390-6737266-IMG_9056.jpg
There is plenty more hilarity where that came from, and you can check it out by visiting Apparelized's Facebook page.
This business woman's comedic chops aren't just in her responses to the negative comments. When asked to describe her business, she said, "Um. We make t-shirts. The end. Exciting right? No really. It's just that. I make t-shirts that I find interesting or by request. So it's all very random. I love Bernie Sanders, Elizabeth Warren and Hillary Clinton so I made some shirts and they started selling. Especially Bernie, because well he's just so darn lovable! So I made some more designs and then some more and next thing you know I'm the Bern Down For What T-shirt chick. (Our best seller). I ship all over the U.S. . . . [and] I've sent a few overseas. Denmark likes Bernie."
Not only is Paxton hilarious, but she's honest and self-deprecating as well. So hats off to this super savvy #boss who decided that these Bernie burns were a moment for her to shine.
Amanda Oliver is a blogger and writer. You can check out more of her work on Contently or on her blog at The Color Coded Life.

CASH REGISTER © Piotr Powietrzynski via Getty Images CASH REGISTER

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