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Pakistan bans TV contraceptive adverts

Do Not UseDo Not Use 28/05/2016
Condoms are shown to a group of women during a safe sex education class in Sawabi in the conservative Muslim Pashtun belt of western Pakistan (file photo) © Getty Images Condoms are shown to a group of women during a safe sex education class in Sawabi in the conservative Muslim Pashtun belt of western Pakistan (file photo)

Pakistani authorities have banned all broadcast advertisements for contraceptives.

The regulator, Pakistan Electronic Media Regulatory Authority (Pemra), said there had been public complaints that they prompted curiosity in "innocent children".

Pakistan is a socially conservative country and such commercials were already rare.

Last year a specific advert for Josh condoms was banned as "immoral".

Pakistan, the world's sixth most populous nation, has a lower rate of access to birth control than the average for the region, according to the World Health Organization.

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