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Personalized Shopping App Pickie Acquired By Digital Coupon Giant RetailMeNot

TechCrunch TechCrunch 15/04/2014 Ryan Lawler

announced today that it will be acquiring the team behind personalized shopping startup .

Pickie provides a personalized email newsletter and iPad app to show users products that they would like to buy, based on your interests and mentions by friends on social networks. Designed as part magazine, part catalog, Pickie created a beautiful, shoppable experience for its users.

The company is being acquired by Austin, Texas-based RetailMeNot, the online coupon giant which . The company now has a market cap of $1.6 billion, and did more than $200 million in sales last year.

RetailMeNot has a history of making small acquisitions: over the years it’s swallowed up startups such as Actiepagina, Miwim, VoucherCodes.co.uk, and eConversions.

As part of this acquisition, Pickie will be shut down immediately, and some members of the team will be moving to Austin to become part of RetailMeNot. Otherwise, terms of the deal weren’t disclosed.

Investors in Pickie include DFJ Gotham, Betaworks, Liberty City Ventures, Bertelsmann Digital Media Investments, MESA+, and angel investors such as Jon Steinberg, David Tisch, Lars Albright, Andy Miller, Steven Rosenblatt, and Eric Stein.

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