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Pokemon Go could be released by the end of July, Go Plus accessory to cost $35

TechCrunch TechCrunch 15/06/2016 Greg Kumparak

We already know a good amount about Pokémon Go — the crazy, augmented reality Pokémon game for iOS/Android built by the team behind Ingress. Hell, I’ve played it!

But one thing is still a mystery: the release date. The company has been super quiet about the launch timing, but it seems some details just trickled out…

In a livestreamed Q&A between Nintendo, The Pokemon Company, and Niantic’s developers this morning, Nintendo legend Shigeru Miyamoto caught everyone off guard by dropping details on the release target for Pokemon Go Plus, the optional hardware accessory meant to act as a sort of physical tie-in to the game for when your phone isn’t handy.

Miyamoto says the Go Plus device should be available by the end of July, at a price of $34.99.

You could see much of the panel shifting a bit in their seats, realizing what that implied: if the companion hardware (which requires the game if it’s going to do much of anything besides look cool) is going to ship by “end of July”, the game should probably be out by then too.

Tsunekazu Ishihara, president and CEO of The Pokemon Company, responded quickly [via a translator]:

“Mr. Miyamoto, I think you just announced the release date of the Go Plus device… and, obviously that means we’ve gotta have the application out there ahead of time.. So, we’re going to have to work hard to get it ready for everyone.”

So it’s not a concrete release date, but its just about the closest thing we have to one. A rep for Niantic tells me they “Don’t have a final launch date to share for the app itself yet :(”

In case you’ve missed it: Pokemon Go is a conceptual departure from the Gameboy/DS games many of us know and love: rather than roaming an on-screen world in search of Pokemon, Go has you roam the real world and search for Pokemon through the augmented reality lens of your iPhone/Android phone’s camera. Check out my hands-on with it here.

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