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Press a button, play a chord on Magic Instruments’ digital guitar

TechCrunch TechCrunch 19/04/2016 Josh Constine

90% of people who try to learn guitar quit in the first year. So when Brian Fan wanted to start strumming out lullabies for his baby daughter, he reinvented the instrument itself. Suddenly, a single finger on a button could replace four on different strings, and anyone could learn to play popular songs in a few minutes.

Meet the Magic Instruments digital guitar. It might look like a toy video game controller from Guitar Hero, but it can play real music through its built in speaker. And with the accompanying app, you’ll get instructions for how play tons of popular songs by big name artists from The Beatles to Bob Marley.

The Magic Instruments guitar goes on pre-sale today on Indiegogo starting at $299, and will start shipping in Q1 2017

“The guitar is a 100 year old user interface based on the physics of vibrating strings” Fan tells me. Technology has made everything else easier, so why not the six-string?

It still takes some practice to sight read the Magic Instruments’ specialized sheet music. At least you won’t lose your place since the guitar’s app detects the notes you play and auto-advances the tablature.

But what’s special is how the device lets beginners refocus on self-expression and playing songs instead of the nitty-gritty finger placements traditional guitars require.

The fun part of guitar isn’t doing it the hard way. It’s playing for yourself and others. By simplifying fret board with buttons, you can concentrate on adding some flare to how you strum, and singing along.

I’ve played guitar casually for a few years, but learning new songs and new chords takes forever. Yet I was playing a complicated song like “House Of The Rising Sun” almost instantly thanks to Magic Instruments.

The company could work on getting some more authentic, sonically pleasing guitar tones into the instrument. And striking more deals for a wider range of songs would court a wider audience. But if you’re just looking for something to create music with at home or play around a campfire, Magic Instruments makes it easy

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