You are using an older browser version. Please use a supported version for the best MSN experience.

Prime Day Boosts Amazon Prime

The Huffington Post The Huffington Post 4/11/2015 Michael R. Levin

US Prime Membership Increases to 47 Million Members Consumer Intelligence Research Partners (CIRP) today released analysis of buyer shopping patterns for Amazon, Inc. (NASDAQ:AMZN) for the July-September 2015 quarter.
This analysis indicates that Amazon Prime now has 47 million US members, spending on average about $1,200 per year, compared to about $600 per year for non-members.
As of September 30, 2015, CIRP estimates that in the US, 46% of Amazon customers are Prime members, which translates to about 47 million Prime members (Chart 1).
Chart 1: US Amazon Prime Members 2015-11-04-1446606344-5847320-chart3.jpg © Provided by The Huffington Post 2015-11-04-1446606344-5847320-chart3.jpg

US Amazon Prime membership has grown significantly since we first started measuring it in 2013. It has almost tripled in two years, with 46% of all Amazon customers in the quarter using some form of Prime membership.
Amazon Prime added a net 3 million members during the third quarter of 2015, and 6 million members over the past two quarters. Prime Day looks like it was a big success. In the same quarter last year, Amazon Prime membership grew by 3%, adding one million net members. In the most recent quarter, Prime grew by 7% and approximately 25% of those new members reported joining to take advantage of Amazon Prime Day.
CIRP bases its findings on surveys of 500 US subjects who made a purchase at in the period from July-September 2015. For additional information, please contact CIRP.

More from Huffington Post

The Huffington Post
The Huffington Post
image beaconimage beaconimage beacon