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Queenstown thrilled by $50m bonanza

NZ NewswireNZ Newswire 21/04/2016

Queenstown businesses are thrilled about the $50 million bonanza that 10,000 Amway China staff will bring their way.

The company will reward its top sales people with an all-expenses-paid five-day trip in 2018, Prime Minister John Key has announced.

"This is by far the biggest incentive business New Zealand has ever won, it sends a strong message that New Zealand is a serious contender in the global incentive market," he said.

"It will provide a welcome $50m boost to the economy, plus additional value from any personal spending."

The deal is the result of a competitive business bid led by Tourism New Zealand.

The Amway salespeople will arrive in groups of 500 during the shoulder and off-peak tourism season, the visits spread over four months in autumn 2018.

Queenstown Chamber of Commerce chief executive Ann Lockhar says the timing couldn't be better.

"They will sensibly arrive in our quieter periods," she told RNZ.

"That's something the Tourism Office is always wanting to drive - increasing occupancy and visitor numbers during the shoulder seasons."

Queenstown Lakes District Mayor Vanessa van Uden says all the stops will be pulled out to welcome the Amway representatives.

Air New Zealand, which worked on the deal with Tourism NZ and the Queenstown council, says it will deliver a big boost for businesses.

Mr Key, who is visiting China, said the government in 2013 allocated $34m over four years for securing international business events and "this single win demonstrates why this investment was so important".

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