You are using an older browser version. Please use a supported version for the best MSN experience.

Screw It, Yelp Should Do Three Apps

TechCrunch TechCrunch 2/05/2014 Alexia Tsotsis

After this morning’s that Foursquare will become Eightsquare in order to be a “true Yelp-killer,” we have the following advice to give competitor Yelp: “Screw it. Do three apps.”

As The Verge , location sharing is never going to be as popular as “sharing a selfie, sharing a link, or firing off a tweet.”

In order to remain competitive with Foursquare’s new brother , Yelp should pivot its core reviews product into “Twitter for restaurant reviews,” allowing most of the reviewing activity to take place on the microblogging social network. Then it should develop a tandem selfie app, Selfood, to appeal to the modern teenage foodie, and an anonymous app, Snuff, to further take advantage of web trends.

Yelp, too, needs to grow out of its “one app approach.” I mean, why stop at 3? Snapchat an app update today so it’s also a potential threat. Boom: SnapYelp. , because gotta keep up with the , brah.

Quick Foursquare’s badges and checkins, Yelp needs to get on the unbundling bandwagon if it ever wants to justify its $4.6 billion market cap. now means twins or triplets.

It’s the future.

More from TechCrunch

image beaconimage beaconimage beacon