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Senders (dangerously) wants to know everything about your email recipients

TechCrunch TechCrunch 5/04/2016 Stefan Etienne

The advent of email tracking has caused quite a bit of ruckus, and is generally, rather creepy. A NY-based startup called One More Company made an attempt to tackle this head-on with a service called Trackbuster, but now they’re interested in something else: “enhancing emails” by adding relevant and contextual info.

Yes, that does sort of strike me as doing the opposite, though it is not without some benefits.

However, its convenience is only marred by its potential intrusiveness. 

Called Senders, the email service creates a sort of contact card within emails, including social networks, a short bio, photo, company address and other relevant info. Thus, performing searches on the person(s) within your emails can be easier, if not rendered moot, since Senders will fetch and catalog most of the publicly available information for you — all within the email correspondence.

An example of Senders working on the first try, with my own corporate email address can be seen below:

For those concerned about the information that would become too easily (or readily) available within the card, there is a way to stay somewhat elusive: a user can sign-up and edit the information that Senders will pull. In my case, I added additional info while also making corrections, but the reverse can be done where my details within the card are whittled down.

Senders is currently in beta but is accepting sign-ups now, so that potential users can see whether or not it’s of some use to them.

Personally, I am content with making multiple precision searches regarding those that I correspond with via email, and don’t advocate the use of third-party cloud services which scan your emails in the hopes of enhancing them, as this poses a potential security risk.

To each his own, but personally, I’ll pass.

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